Discover Switzerland

The Matterhorn is the most iconic mountain peak in Switzerland

Pure Switzerland Discover the beautiful Switzerland with us!

Switzerland is simply pure magic. A landlocked country of towering mountains, deep Alpine lakes, grassy valleys dotted with neat farms and small villages, and thriving cities that blend the old and the new, Switzerland is simply pure magic and the nexus of the diverse physical and cultural geography of western Europe, renowned for both its natural beauty and its way of life. The compact size of Switzerland means that their cities embody quality of life and urban flair. You’ll find well-preserved historical centers, modern architectural masterpieces; and a vast number of green spaces – all within easy reach.

Swiss landscape with snow-capped mountains and beautiful alpine lakes

Swiss landscape is characterized by snow-capped mountains and beautiful alpine lakes

Mountains & Glaciers Experience, discover, adventure

Aside from watches, cheese and chocolate, there is hardly anything that people more clearly connect with Switzerland than its unique mountain scenery. Whether you come here in winter or summer, to ski or to hike – Switzerland is a paradise for both experienced and aspiring peak baggers.

Swiss Parks & Waters UNESCO World Heritage sites

The Swiss Parks are exceptional places, where local people are dedicated to maintaining their glorious landscapes, lively traditions, and sustainable regional economies. Genuine natural experiences, fascinating stories and delicious regional specialties are just waiting to be discovered. Switzerland is Europe’s water reservoir. Some of the longest rivers on the continent originate here. Discover the most beautiful lakes, rivers, streams, waterfalls, and gorges in our country!

Panoramic Trains A unique way of travelling

Panoramic routes have a long tradition in Switzerland and are among the country's greatest highlights. They lead through breathtaking mountain scenery, past ice-blue glaciers, and crystal-clear lakes, through villages steeped in tradition and idyllic valleys. Travelers enjoy heavenly views and a high level of comfort in the glazed panorama car. The most famous panorama trains Glacier Express and Bernina Express are a unique combination of technology and nature and promise an unmistakable railroad experience.

Swiss Cuisine The gourmet paradise

Aside from the country’s world-famous cheese and chocolate, there are numerous national and regional dishes to explore throughout its 26 cantons. Furthermore, many of these incorporate a number of influences from neighboring countries such as France, Germany, and northern Italy. Whether it´s cheese fondue, traditionally a blend of Gruyère, Emmental, and Appenzeller, mixed with other tasty ingredients, or Raclette, whose name comes from a semi-hard Swiss cheese made from Alpine cow´s milk, tasting slightly nutty.

Watches World-Famous and worth a try

A unique opportunity to look behind the scenes of time measurement. Exciting knowledge transfer and amazing insights with simultaneous entertainment value ensure lasting beautiful and breathtaking moments. Immerse yourself in the magical world of watchmaking and feel the pulse of time up close. Enter the authentic working environment of the watchmaker and immediately lend a hand yourself.